GUADALAJARA, MEXICO – Pura Vida Tequila Company’s Very Successful Internet Streaming Radio Station, Radio Pura Vida – The First Station Powered By Tequila – Is Now Available As A Free IPhone / iPad / iPod Application Download.
GUADALAJARA, MEXICO– – Pura Vida Tequila Company’s very successful web streaming radio station, Radio Pura Vida — the first station fueled by tequila — is now available as a free iPhone/iPad/iPod application download.
Radio Pura Vida is the culmination of years of work by Stewart Skloss, the larger than life founder of the Mexican-based Tequila Company as well as the remarkable vision and contributions of Pura Vida fellow financier, Rock-N-Roll Hall-Of-Fame musician Billy Gibbons, of ZZ TOP.
“Since the launching of the web streaming media player on Cinco de Mayo 2011, Radio Pura Vida has had almost 150,000 hits and this number is growing daily,” announces Mr. Skloss. “With the launching of the new iPhone applications, listeners can now take the party with them wherever they go.”
According to American Media Services (AMS), Web Radio is one of the swiftest growing online media classes. The weekly Web Radio audience has doubled each 5 years since 2001 and the Online Radio audience now reaches an approximate 57 million people age twelve and older per week, based on the most recent Arbitron and Edison research.
In reality Arbitron stated that ten percent of that age grouping listens continually to the Web Radio service Pandora and tunes in for a median of about ten hours per week. The research also points out that use of smartphones has just about doubled during the past year with 31% using the devices and their applications.
Radio Pura Vida can be heard through a free popup media player at www.puravida.mx, as well as streamed live thru the free custom iPhone/iPod touch/iPad app (soon to be released for Android and BlackBerry).
The application also has links to cocktail recipes, Pura Vida social media sites and website, and an alarm clock feature so listeners can wake to the ideal mix of music.
Radio Pura Vida features an exciting mix of Adult Alternative, Texas Rock, World Lithium Rock and Mexican Rock — a mix of music that listeners cannot hear anywhere else.
In addition to its eclectic mixture of music, rock radio stations will include interviews with many of Billy Gibbons ‘ industry chums — also legends in the business. The station includes exclusive music from Billy Gibbons ‘ private library and never-before released recordings.
Listeners are urged to check in with Radio Pura Vida frequently to keep track of important Tequila Reports and opportunities to enjoy Pura Vida with mates as reported tagza.com.
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