RADIO JINGLES VOCAL STYLINGS
Radio advertising long has included jingles in radio commercials.
In this article, we’ll look at the jingle styles of the 1960s.
Sixties vocal stylings
The typical jingle vocal group of the Top 40 days usually consisted of one of these configurations:
1) Five-voice mixed group (three guys, two girls);
2) Seven-voice mixed group (four guys, three girls);
3) All-male sound (either four or five guys in harmony or three voices in unison)
Occasionally, writers experimented with all-girl groups, kids’ vocals, and male leads with three females as a back-up group; but those were distinctly in the minority.
Memorable soloists popped up in certain PAMS packages.
For example, Trella Hart added her distinctive breathy sound to Series 32 and 33, Bill Simmons sung those classic bass solos in Series 17 and 18, and Peyton Park contributed soulful and intense Ray Charles-like scat lines in Series 24, 25 and 34. Lucy Crane did the blistering rock solos featured in Series 34.
Often the lead female vocalist from the group would step up to take a solo, as Jean Oliver did in the “Smooth Sailing” cut from PAMS Series 17. Jackie Dickson did similar chores from 1967 to 1973 on many packages.
A versatile male singer, Dan Alexander had a rare combination of solo and ensemble capabilities. He sang in the Dallas studios from the late 1950s through the ’90s and retired only recently. Virtually every singer I spoke with named him as THE best singer.
In the late ’60s, PAMS began experimenting with a younger vocal group named after the studio in which they recorded, “Studio C.” Keep in mind that at this time, music such as “Godspell” and “Jesus Christ Superstar” was hitting the charts. Times were changing. It was the Age of Aquarius.
The Studio C group, led by Jim Kirk and later Chris Kershaw, had a more contemporary sound; the personnel were more familiar with current rock. These were the first jingle singers born after big band era. Kershaw and Kirk were equally skilled in writing, arranging and singing solos or with an ensemble.
Katie Melua – A Happy Place – Loverush UK! Radio Edit
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Sound and Lighting: Discover How to Make Your Next Event Stand Out by DeDe Mulligan
Sound and lighting – these two elements can transform a lackluster event into a spectacular one and, conversely, their absence can make the most carefully planned meeting seem tremendously bland. When considering sound and lighting rental, remember these components have the most direct and tangible impact on the energy coming from a room, which can either make or break the response from the attendees.
Sound Arena
Is it too loud or too soft? Sit in the front, middle, and last rows of your room with one other person next to you. Are your ears humming? Can you carry on a whisper conversation? You should be able to whisper to the attendee next to you without them having to say âPardon me?â
Is the sound muffled and muted like that of a wonky car stereo system? Test and retest every sound that will go through the speaker system. Music, presenters, MCs, and video. Have your event audio visual rental company work with the venue to ensure speakers and sub woofers are properly placed for maximum power and clarity while making sure attendees wonât feel overwhelmed as a result.
Light Matters
Lighting is one area where thereâs a lot of room for customization; corporate audio visual companies can truly enhance the eventâs theme with light equipment rental.
Look at the current meeting and event rooms. Consider it during the morning, mid-day, and evening. Make certain you know EXACTLY what is being presented in each room and what the speaker needs and plans to present.
How many windows are in the room? Should you go with shades open (natural lighting) or closed? Is there glare if you choose natural lighting? Can the venue lights be dimmed and/or brightened?
Should you use LED, gobo lights or a variety of stage lights?
Getting What You Pay
Purchasing a sound and lighting system can be very expensive, plus you need to consider installation, upkeep, technical support, and maintenance of that system. That is why you may want to consider renting sound and lighting from a corporate audio visual company, such as AV Event Solutions.
An additional benefit to renting sound and lighting is the rental company must keep up with the influx of new products. Technology is constantly changing and staying on top of it is a full-time job. Rely on professionals who are immersed in the sound and lighting world.
The goal with any sound and lighting rental is to make the event as visually engaging as possible, and the highpoint is looking at the energy that emanates from the crowd.
AV Event Solutions is a corporate event planning and business event management companythat specializes in product launches, trade shows, conferences and other corporate events.
Article Source: http://www.earticlesonline.com/Article/Sound-and-Lighting–Discover-How-to-Make-Your-Next-Event-Stand-Out/889263
